Fashion, travel, culture, design, architecture – ever since an early age these are the subjects I’ve been passionate about. Fashion, my greatest passion, is something I have looked at from all sides: from learning about the practical and theoretical aspects, to taking a sociological and historical interest, as well as examining the technical and aesthetic elements. After completing my secondary school examinations and a dressmaking apprenticeship I graduated with a degree in clothing technology with an emphasis on design; my dissertation focused on the sociology of fashion.
A work placement followed in 1999 where the opportunity arose to get a B2B fashion magazine off the ground: J’N’C Magazine, which, in order to cater to its increasingly international target group, has also been published in English for several years now. In my role as the magazine’s editor-in-chief I take a contemporary look at the fashion world, delve behind the scenes of the clothing industry, interview the big names in the retail trade, analyse international markets, scout new trends and showcase the latest styles in fashion shoots.
With my in-depth specialist knowledge, many years of experience and unabated personal enthusiasm, I meanwhile oversee the entire J’N’C product family, including the J’N’C website and the J’N’C News, a publication which complements J’N’C Magazine with the latest insider knowledge and reports from the industry.
Travel is a further focus of my work. As part of my journalistic activities I have visited around 50 metropolises around the globe, taking a closer look at the fashion scenes in cities ranging from Hong Kong to Los Angeles, from Helsinki to Cape Town – and condensing my experiences and insights gained along the way in comprehensive city guides.
With an international network of photographers, stylists and hair and make-up artists I have been producing fashion editorials and lookbooks since 1999.
In 2008 I was the recipient of the German ‘ModeMedienpreis’ (Fashion Media Award) in honour of an interview contribution that was published in a book.
Alongside my activities as editor-in-chief I also work as a lecturer, copywriter and freelance journalist. My list of clients includes publications like brand eins, Neon, The Weekender and the London-based Port Magazine.
Whether B2B, B2C or client magazines, as a consultant and creative director I develop print and online media concepts and advise publishing houses, companies and agencies on their communications strategies. With an international network of authors, copywriters, translators, photographers, graphic designers, programmers, image editors and printing firms, I transform creative ideas into high-quality contemporary communications products, overseeing the entire developmental process from A-Z.
With my deep understanding of trends, sensitive grasp of societal developments and comprehensive sartorial knowledge I develop text concepts and communication strategies. Authentic, credible content and a brand-specific form of communication that is tailored to the target group are integral parts of my work as a writer.
Whether interviews, reports, portraits, essays or opinion pieces: developing stories from specific topics is my passion. Informing and entertaining the reader is my mission.
I have a vast range of experience with photo productions and work with international teams of photographers, stylists and hair and make-up artists to produce fashion editorials and lookbooks. In cooperation with architecture and travel photographers, I also create city guides and at-home interviews, as well as showcasing the interior design of store interiors.